News & Events

Checkpoint Systems’ RF/RFID Antenna Boasts Flexible, Customizable Design Options, Powerful Use of Data for Apparel Retailers

October 13, 2015

THOROFARE, N.J. – Oct. 13, 2015Checkpoint Systems, Inc. (NYSE:CKP), a leading global supplier of merchandise availability solutions for the retail industry, today announced the EVOLVE™ MV E10 2.0 antenna, which features a highly customizable design and the ability to leverage powerful data analytics to empower loss prevention, operations and merchandising apparel retail professionals.

 

In addition, The E10 2.0 comes in RF, RFID and dual-mode (RF/RFID) versions to meet the specific needs of retailers and enables them to future proof their business investments. For example, by allowing retailers to invest in RFID at a later point via an RFID upgrade kit, the E10 2.0 enables them to use their existing electronic article surveillance (EAS) RF solutions today and then use RFID when the time is right for their businesses. In dual-mode, only one tag is required for both inventory management and loss prevention.

 

According to Uwe Sydon, Senior Vice President of Innovation, Checkpoint Systems, “The E10 2.0 represents a new generation of antenna where style meets substance. Whether retailers want to adapt to existing store layouts, boost their brand messages or create a visual deterrent to theft, the E10 2.0 is ready to meet their needs. In addition, powerful data analytics enhance loss prevention and merchandising capabilities.”

 

Flexible Design

Accommodating flexible store designs is one of the drivers of RFID adoption at apparel retailers. Checkpoint has taken the E10 2.0 to a new level of design flexibility. The antenna can be used as a sleek see-through acrylic design, or can be changed instantly to become an advertisement panel for a store’s products, simply by inserting graphic panels that are held in place by the elegant standard display. Advertising panels serve as a low-cost means to promote in-store campaigns or the brand itself.

 

The new antenna also is EMOPrint ready, which means retailers can obtain from Checkpoint full color textile panels that are easy to modify on the E10 2.0. EMOPrint improves the appearance of the antenna, making the store entrance much more appealing, an important factor for apparel retailers.

 

Lastly, retailers can further customize the antenna by ordering from Checkpoint full color graphic prints that are applied to the antenna base plates and RFID elements, to create a unique branded antenna solution. Some antenna areas are also available in color options to meet a store’s overall design scheme. In addition, the side of the antenna can be fully illuminated to create a high impact visual effect.

 

Powerful Data Analytics

Checkpoint’s data analytics for the E10 2.0 help merchandising and operations staff better understand store traffic, and ensure that store associates leverage RF/RFID investments appropriately, comply with store shoplifting policies and have systems always turned on and operating properly.

 

Integrated Vistor Counting is embedded in the new system, offering highly sophisticated functionality, analytics and reporting to improve profitability. It enables retailers to maximize the potential of their sales floor space, calculate shopper conversion rates and improve staffing allocations.

 

In addition, when used in RF or RF/RFID mode, E10 2.0 can be fully integrated with Checkpoint’s recently announced EVOLVE-Store, a real-time app for smartphones and tablets that supports real-time EAS and organized retail crime (ORC) event management, creating a powerful data-centric solution.

 

Finally, the improved RFID functionality of E10 2.0 will help loss prevention managers better understand what is potentially stolen, and store associates improve stock management by having the right product at the right time.

 

EVOLVE E10 2.0 is available immediately.

 

About Checkpoint Systems, Inc. (www.checkpointsystems.com)

Checkpoint Systems is a global leader in merchandise availability solutions for the retail industry, encompassing loss prevention and merchandise visibility. Checkpoint provides end-to-end solutions enabling retailers to achieve accurate real-time inventory, accelerate the replenishment cycle, prevent out-of-stocks and reduce theft, thus improving merchandise availability and the shopper’s experience. Checkpoint’s solutions are built upon 45 years of radio frequency technology expertise, innovative high-theft and loss-prevention solutions, market-leading RFID hardware, software, and comprehensive labeling capabilities to brand, secure and track merchandise from source to shelf. Checkpoint’s customers benefit from increased sales and profits by implementing merchandise availability solutions to ensure the right merchandise is available at the right place and time when consumers are ready to buy. Listed on the NYSE (NYSE: CKP), Checkpoint operates in every major geographic market and employs more than 4700 people worldwide.

 

Twitter: @CheckpointSys

 

CONTACT:

George Cohen

GCC, Inc.

617-325-0011

george@gccpr.com